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~ VISION ~
(pronounced: vizsh'un) |
| THE READING ROOM |
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VISION is the mark of GREAT LEADERS in any business.
Ray Kroc was 52 years old with diabetes and arthritis when he first met the McDonald brothers in their little hamburger restaurant in San Bernadino, California. Kroc could see the possibilities in duplicating this successful business. But he was able to see beyond just opening a second and third restaurant. He could see opening hundreds all across the United States.
His imagination was sufficient to see a McDonalds hamburger restaurant in every town and every city. Today his vision is stretching around the world.
If you think about building a little business, that is what you will build. But if you can imagine a giant marketing organization, you can make it happen!
